It's quite striking that you present the brand name with a pronunciation guide in your biography. How does the phonetics and meaning of the name AZURÉE MARE shape the brand's visual world? “The name Azurée Mare reflects a calm yet powerful feeling. ‘Azurée’ evokes shades of blue, while ‘Mare’ means sea. This feeling shapes the brand's visual world; we strive to create a simple, feminine, and timeless aesthetic.” Your designs feature both a minimalist aesthetic and a dramatic

We see that you position Woody not just as a "hamburger joint," but as a lifestyle space. When choosing this location in Teşvikiye, what contribution did you aim to make to the neighborhood culture? Woody's story is actually quite personal; it's a story that comes from our family. It's also the name of our dog. Our initial goal was to create a pet-friendly space in Nişantaşı. We envisioned a place where people could comfortably come, especially to spend time with their pets.

"With the emphasis on 'Est. Istanbul 2024,' we see a very young but well-established brand. How do you think Hatclo connects with Istanbul's chaotic yet inspiring nature? Istanbul is not only chaotic but also layered and fast-paced; a structure where everything flows simultaneously. Our way of thinking is quite similar to this. Hatclo reflects this balance, which appears effortless from the outside but harbors serious thought behind it. 'Est. Istanbul 2024' is not just a date

The motto "Those who set the rhythm of their own steps" strongly emphasizes individuality. How does the Savia woman/man maintain this rhythm amidst the chaos of city life? The city is always the same; fast-paced, crowded, directive. Not everyone lives in the same way within that city because the tempo comes from the outside, but the rhythm is established internally. For the SAVIA woman (#savialker), maintaining this rhythm is less about making a statement to the outside world

Your brand name is "uncomfortable studio". What does "discomfort" mean to you in design? What emotions do you aim to trigger in the user when designing a product? "Discomfort" isn't something that's visible in the design itself. At first glance, our work seems the opposite; warmer, softer. But what we call "uncomfortable" is somewhat at the starting point. It's about the place we're in when we formulate those sentences, when we create those works. It's more about emotions tha

Is Füreya Art an object brand or an “emotion”? It starts like an object, but it actually exists to evoke a feeling. We want people to own the feeling when they buy the product. Perfection or character? Character. Perfection is boring, character is formed through mistakes. Does an object have a “soul”? Not every object. We don't think a soul is something you can impose. It's something real, something that emerges when it's not hidden. If we can bring it out beautifully, then y

Bassigue's approach to "essential pieces" is quite refined. What are those small but defining details that take a piece beyond "ordinary" and make it Bassigue's signature? At Bassigue, what sets us apart isn't actually big things; it's small but conscious decisions. The fit of the cut, the relationship the fabric has with the skin. The pleasing quality of our embroidery. For us, the most important criterion is that you feel comfortable in a piece all day long. It's precisely

How does Rosenthal Turkey position the brand's story in the Turkish market? Rosenthal is actually a well-established brand with a strong position in Europe, independent of our positioning. In Turkey, we focus on representing this legacy correctly. Together with the brands under the Rosenthal umbrella, we position our portfolio in the top segment and create a brand perception accordingly. What was the riskiest decision you made in your career, and looking back, how did that de

"You're starting with the motto 'Tennis. Speed. Style.' How did the story of how this trio came together begin? What is that characteristic style difference that sets Rally apart from just another sportswear brand?" The name Rally is very meaningful to me. I'm very passionate about speed. Controlling speed while driving a car or riding a horse makes me feel great. Although they seem very different, I experience the same feeling while playing tennis. The consecutive balls, the

Long before the sterile laboratories of the modern world, healing was hidden in wooden crates and deep within moist soil. Everything we call "superfoods" today is actually a part of nature's oldest recipe. This image is not just a market stall; it's a map of that ancient biochemical balance the body needs. Far from Synthetics, Close to the Essence The shine on an apple peel or the yellow hue a banana takes from the sun carries a life energy that artificial vitamins cannot pro

How did Pomo Pomo come about? What's the story behind the name? The name Pomo Pomo is derived from the Italian word "pomodoro," meaning "tomato." This name actually reflects the essence of our concept: taking Italian cuisine as a basis and reinterpreting it to suit Turkish tastes. Where did the slogan "Bite Me. I'm Italian" come from? Our slogan encompasses not only our cuisine but also the entire experience, including design, music, and team spirit. Our aim is for everyone w

For someone discovering their music for the first time: How would you describe “Bade” in three words? Honestly, it’s very difficult to define my own music, but perhaps I can say that I have a musical world that finds strength in fragility and bends boundaries. What is the biggest difference between the persona we see on stage and Bade in her private life? Actually, I can’t say that I present a different persona on stage, but I can get caught up in the magic of the moment much

How did Kont Coffee Company come into being? What was the starting point of this idea? The story of Kont began with the changes I observed during my approximately 15 years of experience in the coffee industry. The increasing number of individual coffee shops, rising labor costs, and competition – the environment, combined with the economic climate, showed that the current trend was unsustainable. We felt we needed to react to this. Kont was built on a sustainable business mod

How has living in Paris influenced your creative language? In what ways has this city transformed you? Paris didn’t “give” me an identity - it gave me a mirror with better lighting. Not flattering, just precise. It taught me that style isn’t decoration; it’s a form of thought. What changed first was my relationship to taste: in Paris, you learn that refinement isn’t about luxury, it’s about selection, restraint, and silence. I stopped trying to be loud to be seen. I started e

When and how did your relationship with art begin? Looking back at where you are today, what was the turning point that transformed you the most? Like every child, I loved coloring books. However, no one in my family was interested in art. So, it took quite a long process for me to discover art and decide to pursue it professionally. I'm not a fine arts graduate; this made the path a little more difficult for me. But looking back at where I am today, despite all these difficu

Can you tell us a little about yourself? From a very young age, I loved amusement parks and never wanted to stop playing. Actually, I still am. The spirit of play is the essence of acting for me. How did your acting career begin? I started my career at a very young age. The film that I can say "my career started here" was "Hell is Empty, All the Devils Are Here." We went to the Golden Orange Film Festival with the film, and that was a really important milestone for me. How di

How did the urge to create your brand come about? The urge to create my brand actually started with a movie. In the final scene of How to Lose a Guy in 10 Days, a necklace is worn, Harry Winston's Isadora necklace. My first time watching that scene was a special moment for me. I hadn't looked at jewelry that way before, but the moment the necklace was worn in the film was almost more important to me than the main plot. After that, whenever I saw similar scenes, jewelry starte

How long does music hold a significant place in your life? Actually, it's been there since the day I was born. My mother's influence is huge in this regard. I started dancing before I even learned to walk. Indian music was playing at home, and that's when my connection with music was established. I started playing guitar at 14, then tried drums. It's a way of communicating through different instruments, but when I turned 17, I decided to focus seriously on music and pursue it

There are certain places that, the moment you step through the door, leave the noise behind and offer you a distinct character. Defying the northern chill of Stockholm, Francesco Forno & Cucina embodies the refined, unhurried, and quality-driven warmth of the Mediterranean. This is one of those rare spots where every detail is placed with intent where "minimalism" isn't a marketing strategy, but a way of life. The Morning Rhythm: Espresso and the Scent of Fresh Dough Mornings

How did So Design Lab come into being? What was the idea behind positioning yourself more like a “laboratory” than an architectural office? Actually, the brand was born from a quest within my architectural practice. While designing spaces, I realized that objects are not merely complementary elements; rather, they are fundamental elements that constitute the space. This awareness gave rise to a desire to develop an approach different from a classic architectural office. The w