"You're starting with the motto 'Tennis. Speed. Style.' How did the story of how this trio came together begin? What is that characteristic style difference that sets Rally apart from just another sportswear brand?"

The name Rally is very meaningful to me. I'm very passionate about speed. Controlling speed while driving a car or riding a horse makes me feel great. Although they seem very different, I experience the same feeling while playing tennis. The consecutive balls, the accelerating game, catching the right moment, the withdrawal of thought when the rhythm increases, and the shift of control to reflexes… We call this back-and-forth movement of the ball between opponents a rally; the same name is also used for off-road car races. I chose the name Rally because it's a common term in both fields. If there's anything better than experiencing this feeling, it's being stylish while experiencing it. Our motto, Rally, Speed, Style, comes from this."

"Your visuals and designs have a very clear editorial stance." When designing Rally's aesthetic world, which eras, cities, or iconic figures inspire you?

I think every sport already has an archetype. If tennis had an archetype, it would be an always stylish old man sipping Turkish coffee in the morning, smoking a cigar, and watching a tennis match at the club. And I think he would definitely drive a classic Porsche Carrera 911. I would say a wise man who knows that taste comes before luxury. Our designs also progress in parallel with this archetype. As for the city, I'll say England because Wimbledon comes to mind.

What is the reflection of the rising "Athleisure" and "OldMoney" trends in sportswear in Rally's DNA?

Tennis, by its very nature, already has a vintage feel; you can see this in the tournament environment or in the style of tennis players. Although it is very accessible now, tennis used to be a field that appealed to the bourgeois class. Naturally, the 60-year-old tennis players we have today are the pioneers of "old money." And if you have the opportunity to have an in-depth conversation with a true "old money" person, you'll realize that it requires not just a style, as it is today, but a substantial intellectual background. These people choose products not for a certain vibe, but for their quality, durability, and ability to fulfill their purpose with the least effort. This is where we align with the old money concept.

Your Instagram highlights emphasize "Handmade." What can you say about the challenges of integrating handcrafted workmanship into a sports brand in the age of mass production, and the value it adds to the brand?

Despite the speed and cost advantages of mass production, incorporating handcrafted workmanship naturally requires more time, more care, and more controlled production. The most critical issue is ensuring that every product maintains the same quality level. Because handcrafted workmanship inherently has small variations. I see this not as a disadvantage, but as the character of the product; Nevertheless, it's necessary to maintain a certain quality standard. It makes more sense to me that each product has a certain effort and feeling behind it. It also supports more conscious consumption. Instead of fast fashion, producing pieces that can be worn for a long time and have character makes our position more valuable.

How do you strike a balance between technical performance and everyday style in your designs? How do you design that "effortless" transition from a tennis court to dinner?

As tennis players, we work for hours to give our best performance; motivation, endurance, and self-confidence are essential tools to deliver this effort because things don't always go well on the court. When you step onto the court and meet your opponent, you know you're about to engage in a psychological battle. Their attitude, confidence in their game, and clothing tell me a lot. The quality of their game is, of course, very important, but you can't easily defeat a stylish player. Because if I look good, my morale won't be easily affected. It shouldn't be necessary to take a break to get dressed before or after a match, for the "let's have a drink, let's get to know each other" phase. Our aesthetic concerns stem from this. At the same time, it was a process I personally experienced to choose fabrics that allow for comfortable movement and won't bother me when I sweat.

Tennis, by its nature, is both a very disciplined and very elegant sport. How would you describe the community profile that Rally aims for?

Actually, in Turkey, there's a tennis community where everyone knows each other. People gather to play tennis at federation tournaments, and over time you start seeing familiar faces at every tournament. I love this camaraderie. While playing a stressful match, I suddenly see familiar faces watching and their supportive attitudes. When evening comes and all the matches are over, everyone gathers and critiques the matches, congratulations are exchanged, and criticisms are made. Sometimes someone I don't know comes up and says, "Were you the girl who played the first match on the court?" and we get to know each other and discuss my match. Looking around here, I see kind people gathered for the same purpose, aware of the stress and challenges of that purpose, and reminding each other that ultimately, the most important thing is to enjoy it. Rally developed within and drew inspiration from these people. I think we can also use it as a tool to become a bigger family.

You're giving hints about the new season with titles like "26’New". Will we see new surprises from Rally in the near future, not just in textiles, but in different lifestyle disciplines (accessories, events, etc.)?

Rally is a platform that introduces the tennis community and brings together those who feel a sense of belonging. I like to wear items that I feel a part of. This could be a dress, a hat, jewelry… We are a very new brand and community, and of course, new products that reflect us will be added, but tennis equipment is a very crowded area, and it continues to diversify as interest in the sport increases. We will see how much detail we can add over time; currently, there are pieces in our textile collection that are not yet available, and we will present them very soon.

If you had to describe Rally in three words, what would those words be?

Tennis, Speed, and Style

The universal sound in your name and the global aesthetic language in your designs are striking. How does Rally, as a Turkey-based brand, combine its local production strength with these high standards on the global fashion scene? Where does a global expansion plan stand in the brand's future vision?

Turkey's textile infrastructure, access to quality fabrics, and craftsmanship skills are already at a standard that can compete on a global scale. We combine this with a more timeless and universal aesthetic language. In other words, on the design side, we aim for a simpler, stronger, and universally resonant approach, rather than a trend-focused one. The universal nature of tennis also helps us achieve this goal. Rally's heart beats in Turkey, but its language speaks to the world. Global expansion is not a "next step" for us; it's already a goal within the process.