Hatclo

"With the emphasis on 'Est. Istanbul 2024,' we see a very young but well-established brand. How do you think Hatclo connects with Istanbul's chaotic yet inspiring nature?

Istanbul is not only chaotic but also layered and fast-paced; a structure where everything flows simultaneously. Our way of thinking is quite similar to this. Hatclo reflects this balance, which appears effortless from the outside but harbors serious thought behind it. 'Est. Istanbul 2024' is not just a date for us, but also a point of reference. The city shapes our perspective, and we transform it into a clearer and more refined language.

Is the 'glitch' and 'noise' aesthetic on your Instagram feed merely a visual choice, or a rebellion against perfectionism in the digital world?

The glitch aesthetic is not a random choice for us. It's a conscious stance against the expectation of perfection. The digital world is overly controlled and focused on appearing flawless, but reality is much different." We value this tension and use glitch not just as a visual effect, but as an expression of this awareness.

While modernizing traditional hat culture, how do you position the concept of "headwear" as a "piece of identity" rather than just an accessory?

We don't see the hat as a "finishing touch." It's an element that directly affects how a person is perceived. It seems like a small intervention, but its impact is quite clear. For Hatclo, headwear is less about completing a style and more about intention, how you choose to position and present yourself.

The image of the hats in the jar is particularly striking. Is this a "freezing in time" metaphor or an ironic approach to consumer culture?

The jar image is a deliberately open-ended narrative. On the one hand, it creates a sense of preservation, and on the other, it contains a slight artificiality, as if the object is being kept away from its actual use. This dual tension is important to us. It takes the hat out of the realm of everyday products and transforms it into an object suspended between use and display.

In Hatclo's future vision, will we only see hats, or will we see this aesthetic spreading to different disciplines?

For now, our focus is clear: hats. Because we want to do something right first. However, Hatclo is not just a category, it's a perspective. If it touches on different areas in the future, it will be a natural extension of this perspective, not just a growth objective.

When determining the color palette and forms in your collections, do you reference the voice of the street or a personal expression?

The street is a starting point for us, not the final result. We observe, then reinterpret. The resulting language takes shape at a point where the dynamics of the outside world are balanced with a more personal filter.

The title "Community" has a special place in the highlights. Why is building a "community" so critical for Hatclo, rather than just creating a "customer base"?

A customer buys and leaves. A community stays, develops, and guides. For Hatclo, it's not just about selling products; Building a shared space and mindset. When people connect with this structure, they don't just use the brand, they become part of how it evolves. This is far more meaningful than a one-off purchase.

When we see someone wearing an 8Hatclo hat on a crowded street, what can we tell about them at first glance (aside from their style)?

They've made a clear choice without much effort. They're someone who knows their own style and doesn't define it with trends. This conscious stance is felt at first glance.

The brand's digital presence is very editorial and has a "luxury" attitude. How do you balance that fine line between accessibility and exclusivity?

For us, luxury is more about perception than price. At the same time, we don't want to create distance. While the product remains accessible, the presentation language is more selective and focused. That's exactly where we strike that balance.