Batts

Your designs are characterized by a sharp and refined silhouette. What are your go-to golden rules when deciding whether a piece embodies the "BATTS aesthetic"?

This is mostly an internal decision, related to feelings. It's not about trying to attract attention, but about making itself felt in the details. Silhouette is also very important here.

Patterns come into play; a beautiful pattern doesn't mean it will look the same on every similar product. Every design and fabric combination has its own special pattern and measurement chart, making each piece unique. The silhouette and texture of the product should support that subtle design language.

How do you strike a balance between the brand's roots and the modern, universal line it offers? Do you position BATTS as an Istanbul brand or a timeless global brand?

I approach this somewhat through cultural codes. Calling it an Istanbul brand wouldn't be accurate, and being global feels very artificial to me. Batts is a Turkish brand — but this should be interpreted as a perspective, not a boundary. There's so much within our own cultural codes that hasn't been fully explored yet, and that inspires me. I strike a balance between these codes and the present day. As the world searches for meaning and origins, existing with your own cultural depth takes you beyond being just a craft store – it elevates you to the power of creating luxury value and an authentic narrative. Existing with your own values ​​is what makes you distinctive and more visible globally.

You're located in a prestigious location like Brandroom as a physical point of sale. How do you manage the interaction between your digital presence and these premium physical spaces?

I strongly believe in the power of multi-brand stores or concept stores like Brandroom, especially for independent brands like Batts. Being part of the right curation connects the brand with the right people. Our digital presence is the easiest and fastest way to reach people, allowing us to express ourselves at first glance and create a feeling. The subsequent physical experience allows us to build lasting relationships; seeing, touching, and feeling the product is something that doesn't have a direct digital equivalent. These two channels need to feed off each other. And we will continue to expand Batts' presence in this sense.

How do the classic tailoring and modern touches in your collections align with the concept of "new masculinity" today? Who is the character your designs aim to emulate?

I am aware of how the concept of new masculinity is transforming the fashion world, and I understand why this transformation is necessary. But Batts is not exactly a brand positioned within this transformation. Craftsmanship is not a point of reference for me, but a starting point. I come from an understanding where subtlety and delicacy take precedence over commercial concerns. The Batts man is a reflection of this understanding; self-assured, possessing a quiet strength, with sophisticated tastes, and experiencing dressing as a unique pleasure. Not because he is obligated to, but because he genuinely enjoys it.

The greatest foundation of quiet luxury is material quality. What are your criteria for sustainability and longevity in your fabric choices?

I absolutely agree that the greatest foundation of quiet luxury is material quality. But judging quality solely through content can be misleading. Just because a fabric is 100% natural fiber doesn't guarantee its quality — the weaving method, how the raw materials are sourced, and how they are processed are just as crucial as the content. However, natural content is a starting criterion for us. We don't compromise on that. Every fabric we purchase undergoes specific tests, including lightfastness, color, strength, abrasion resistance, and reactions to varying temperatures.

You've recently participated in events like the Galata Pop-Up. What are BATTS's "physical experience" plans for the next 5 years? Will we see you only as a clothing brand, or will you evolve into a lifestyle brand?

As I mentioned in previous questions, although online sales channels have gained strength, especially after the pandemic, meeting customers physically is very important and valuable, and we will continue to expand our presence in this regard. Besides, we are just a fashion brand, and I think everyone should focus on what they do well and continue their endless development in that area. However, it is possible to see collaborations from outside the fashion industry.

Unlike micro-trends that change every season, BATTS pieces have a structure that speaks to each other and remains relevant even years later. Does your brand's claim of "timelessness" aim to transform the habits of the fast fashion consumer?

This actually directly contradicts my design philosophy, which I mentioned earlier. Following a trend means, at some point, merging into it. Batts will continue to move forward while remaining true to its own voice. But let me also say, this isn't a claim to transform. The person who comes to Batts has already answered that question. Someone who knows not just what looks good, but what feels good, someone who can read the decisions behind a piece when looking at it. The fashion world is changing, and the most interesting aspect of this change is the quiet but steady growth of the demand for genuine quality. We simply speak the same language as that demand.

From your Instagram profile to your campaign shoots, every detail resembles a meticulously curated art gallery. For you, what is the balance between designing a jacket and creating the visual world that jacket represents?

For me, designing a product or a jacket is something done starting from the whole; that is, I actually construct the world around the jacket from the very beginning. In this way, the resulting outcome creates a context for the brand, the collection, and the shoot.

What kind of music was on your playlist while preparing the collection?

Actually, this question turned out to be a nice coincidence, because I created a playlist for this collection this season, one that reflects both the brand's and the collection's identity, and one that I listened to while creating this collection. I'd say it's soul, in general terms. It was a period when I was listening to a lot of Barry White. You can find it on the brand's Spotify account.